Lori Senecal works at the Crispin Porter and Bogusky Company where she holds the position of the Chief Executive Officer. Since she joined the company in 2015, Lori Senecal has contributed a lot to the growth and success of the company. She is very involved with personal, active and also proactive advertising solutions. Lori Senecal is a strong believer that value ideas and execution strategies are very crucial when it comes to the advertising solutions. Throughout her career, she has been able to promote the modern digital advertising, expand international offices and cultivate top talents. The digital marketing strategies by Lori Senecal have been employed by both national and local advertisers.
The Drum states that CP+B has grown from a small company with only 250 employees to over 900 members of staff all thanks to the exemplary leadership of Lori Senecal. The company has also been able to win important accounts such as Hershey, Infiniti American Airlines and also PayPal. CP+B have also under the leadership of Lori Senecal been awarded numerous recognitions which include the Titanium Grand Prix which was held at the Cannes Films Festival at the Domino’s Pizza. Ad Age recognized Lori Senecal as one of the Top Women to Watch in 2014. Due to her demonstration when it comes to strong leadership and fostering innovation, Lori Senecal has been able to receive many different awards. During the Game Changer Awards, Lori Senecal was honored with the Quantum Leap Award.
According to GCReport, throughout her entire career, Lori Senecal has received a lot of press recognition. Due to her hard work and discipline, Lori has been able to work her way up and held many prestigious positions at different companies. She formerly worked at the Word Group where she held the position of CIO. Lori Senecal also worked at the McCanna, NY where she served as the company’s President. Lori Senecal is one of the people who has given their opinions about mobile advertising. She states that majority of people are now relying on online shopping due to the changing and innovation that is currently taking place. Lori Senecal urges people especially business owners to utilize social media such as facebook and Goggle to advertise their products and services to grow their businesses. She recently spoke at 3% conference.
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