How Joel Friant developed his Original Habanero Shaker

Joel Friant, who you might recognize as the developer of the Income Thermostat, has had experiences in several different branches of business, qualifying him to teach others his business methods. He has worked in the real estate world, the restaurant industry, and as the developer and marketer of his own product, the Original Habanero Shaker.

Joel implemented one of his first ideas, in the form of a restaurant, a fast food Thai restaurant to be more specific. He served spicy dishes much to the delight of his customers. Joel wanted to have a habanero shaker at every table of his restaurants so that his customers could add spicy flavor to every meal, but Joel could not find a high-quality habanero shaker anywhere on the market.

Joel wasn’t discouraged, however, and decided to take matters into his own hands. He traveled around the world, including to Jamaica, to sample all the habanero pepper varieties he could get his hands on. Once he found the best variety for his shaker, Joel experimented with different methods of drying the peppers. He discovered that sun drying the peppers caused them to retain all their flavor and all 200,000 Scoville units of spice. Joel then broke the peppers down into flakes, finding the perfect size. He bottled the habanero flakes without adding any preservatives or sugars. He selected a bottle that ensured the pepper flakes remain potent for several years. The Original Habanero Shaker was quickly noticed, and Joel struck a deal with several grocery retailers who wanted to put the product on their shelves.

Joel was always on the hunt for new business opportunities, and shortly after the invention of the Original Habanero Shaker, he entered the real estate market. He worked as a salesman and home remodeler before opening his own mortgage office.

Joel recently reintroduced the Original Habanero Shaker and it is now available online.

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