Doe Deere Article #6

Fashion designer and makeup extraordinaire Doe Deere has transformed the cosmetics industry in a variety of ways. This extraordinary woman has introduced a vibrant new style that has never been seen before and millions of people have fallen in love with this new style. Lime Crime comes straight from the mind of Deere herself. The entire brand was contrived from her very own personal style. She has always loved dazzling colors as a child, and this love has helped to reshape the cosmetics industry. Though starting her professional career in fashion, Deere noticed that most makeup brands were a bit bland when it came to colors. She personally couldn’t find what she was looking for, so she decided to introduce her own.

 

Lime Crime has only been around since 2008, but it has surpassed many of the leading cosmetics that has been around for decades. That gives you a first-hand account of how successful this brand truly is. The company didn’t really start generating revenue until a year after its official release. Deere had to buildup the brand in the public’s eye to do so. She started a personal blog just for this occasion where she would display the products and give tutorials on the best way to use them. Of course, this free promotion exploded as more and more people jumped aboard. The original product line presented glitter, primers, blush and brushes. As the line began to gain steam, Deere introduced the infamous Velvetine lipsticks. These lipsticks were simply stunning because they were richly pigmented. The intense hues of the Velvetine Collection was different than any other lipstick product of its day. The Blue Unicorn lipstick was the brand’s first big seller, which is why Doe Deere is known as the “Unicorn Queen.”

 

So, what does the color range posses? This question is very simple to answer. Lime Crime’s colors are immense, and they come in every shade of the rainbow. There are even blended colors to choose from, which hasn’t been replicated since. The actual colors come in fantastic names such as alien, pansy, scandal, black velvet, utopia, wicked, cement, red velvet, pink velvet, shroom, rave, riot, salem, bleached and more. You will not find another lipstick brand with such diversity than this brand and that’s a guaranteed fact. Doe Deere has found a winning solution, and she has laid the blueprint to cosmetics success. Learn more:  http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true

Doe Deere

Doe Deere is the CEO and founder of Lime Crime cosmetics. She started her company with bold, pigmented, and unusual colors. In 2008, Lime Crime started out on eBay. The name comes from Doe Deere’s favorite color, lime green. A color so bold, it should be a crime to wear. Initially, Lime Crime was where Doe Deere sold her DIY fashion line. Having majored in fashion design at the Fashion Institute of Technology in New York, she’s had a lot of experience with fashion and the market. Deere was modeling her clothes herself, and wanted to her brand to look eccentric and colorful. This extended to both her clothes and her makeup.

 

From there, she started working with cosmetics. Since odd colors where so hard to find, she made her own. Deere has always enjoyed bright and flamboyant colored makeup. She believes that makeup can used as a means of self-expression, not just for beauty purposes. She supports other female entrepreneurs and women-owned businesses. Oddly enough, many mainstream cosmetic companies are owned and founded by men. Being a woman in the business, Doe views makeup as a creative way to express oneself, not just to cover up imperfections. Lime Crime is vegan and cruelty-free, meaning that they never use animal products or test their cosmetics on animals. The company has been certified by PETA and Leaping Bunny Program. Lime Crime also lists the ingredients in their lipsticks, something many other companies do not offer.

 

Doe Deere splits her time at the office and at the lab, where she works with a team of chemists who develop and test the products. They’ve launched various lipsticks, eyeshadows, liners, and nail polishes. Deere recalls experts telling her that an online makeup company would never work because women prefer to try the makeup on in the store. Deere disagreed, finding a way around this. She started using on-lip swatches of lipstick, a technique never done before online. Displaying a lipstick color on a model reveals the lipstick’s true color, rather than displaying it on a sheet of paper. Since then, other companies followed and it has become an industry standard.