One of Brazil’s more prominent figures within entrepreneurship is name Alexandre Gama. As a creative professional who believes strongly in effective communications, Alexandre Gama found his path to success in the business of advertising. He made quite the name for himself by founding a company by the name of Neogama. Neogama, which Mr. Gama created in 1999, has since become one of the most successful and well-respected Brazilian advertising agencies.
Alexandre Game, however, isn’t just the agency’s founder. He also make many important decisions as the CEO and CCO of his agency. Although many business take a lot of time to find success, Neogama managed to defy these expectations. The first three years that his agency was in business saw Neogama grow at a breathtaking pace, faster than any other Brazilian advertising company was growing at the time.
Fast growth, however, wasn’t the only thing that Neogama would impress its onlookers with. In 2002, Alexandre Gama pushed his agency forward even further by striking up a deal with BBH, an already booming advertising business with its headquarters in London, England. Together these two agencies formed Neogama/BBH. Neogama/BBH was so successful in 2002 that a newspaper by the name of Meio e Mensagem bestowed it the honor of its “Agency of the Year”